Toyota & Teen Vogue Announce “Arrive In Style” Program
Weiss certified Toyota dealer near Hazelwood presents the latest news dated April 4, 2013 from the Toyota USA Newsroom at Toyota.com:
“In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.
While cars today are safer than ever, automobile crashes are the leading cause of death for teenagers. In 2010 seven teens between the ages of 16 and 19 died every day on average from motor vehicle injuries.
“We are thrilled to partner with Toyota on this important initiative. When we saw the scary statistics around distracted driving, we knew this was a cause worth taking on,” said Jason Wagenheim, Teen Vogue Vice President and Publisher. “Teen Vogue’s influential young readers are the perfect ambassadors not only to participate in this initiative, but also to help build awareness and educate their peer groups on the importance of driver safety. Toyota, with the success of their ongoing work in this arena, is the ideal partner.”
“Teen Vogue really shares our commitment to help keep teens safe, and with their reach and readership they’ve been a great partner to help amplify our longstanding efforts to empower teen girls to be safer drivers,” said Marjorie Schussel, Corporate Manager of Corporate Marketing for Toyota Motor North America (TMA). “We also are excited to involve moms since our approach to teen safety has always included outreach to parents as well.”
The “Arrive in Style” campaign – developed in partnership by Teen Vogue, Toyota Motor North America and their ad agency of record, Dentsu America – launches this week and includes print, digital and social media elements that will run through February 2014. Kicking off with the May print edition of Teen Vogue, which hits stands this week, monthly advertorials will feature helpful tips and advice from Toyota on different safe driving topics. The campaign will also include stories and online videos of Teen Voguereaders and their mothers about their commitment to driving safely, underscoring the special roles that mothers and daughters play in inspiring each other.
Extending into digital, the campaign will drive Teen Vogue’s audience to the “Arrive in Style” online hub,teenvogue.com/arriveinstyle. The site will feature Toyota’s Mutual Driving Agreement that mothers and daughters can e-sign and share via Facebook for a chance to win monthly prizes. In addition to signing the Agreement, teens can upload a photo on the microsite of them and their mom “air driving” for a chance to win a trip to New York City to be featured in the February 2014 issue of Teen Vogue.”
Weiss Toyota is excited about what this campaign will accomplish in the fight against distracted female teen drivers. Come back soon for more information on the latest distracted driving statistics and more on the “Arrive in Style” program!
“In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.While cars today are safer than ever, automobile crashes are the leading cause of death for teenagers. In 2010 seven teens between the ages of 16 and 19 died every day on average from motor vehicle injuries.
“We are thrilled to partner with Toyota on this important initiative. When we saw the scary statistics around distracted driving, we knew this was a cause worth taking on,” said Jason Wagenheim, Teen Vogue Vice President and Publisher. “Teen Vogue’s influential young readers are the perfect ambassadors not only to participate in this initiative, but also to help build awareness and educate their peer groups on the importance of driver safety. Toyota, with the success of their ongoing work in this arena, is the ideal partner.”
“Teen Vogue really shares our commitment to help keep teens safe, and with their reach and readership they’ve been a great partner to help amplify our longstanding efforts to empower teen girls to be safer drivers,” said Marjorie Schussel, Corporate Manager of Corporate Marketing for Toyota Motor North America (TMA). “We also are excited to involve moms since our approach to teen safety has always included outreach to parents as well.”
The “Arrive in Style” campaign – developed in partnership by Teen Vogue, Toyota Motor North America and their ad agency of record, Dentsu America – launches this week and includes print, digital and social media elements that will run through February 2014. Kicking off with the May print edition of Teen Vogue, which hits stands this week, monthly advertorials will feature helpful tips and advice from Toyota on different safe driving topics. The campaign will also include stories and online videos of Teen Voguereaders and their mothers about their commitment to driving safely, underscoring the special roles that mothers and daughters play in inspiring each other.
Extending into digital, the campaign will drive Teen Vogue’s audience to the “Arrive in Style” online hub,teenvogue.com/arriveinstyle. The site will feature Toyota’s Mutual Driving Agreement that mothers and daughters can e-sign and share via Facebook for a chance to win monthly prizes. In addition to signing the Agreement, teens can upload a photo on the microsite of them and their mom “air driving” for a chance to win a trip to New York City to be featured in the February 2014 issue of Teen Vogue.”
Weiss Toyota is excited about what this campaign will accomplish in the fight against distracted female teen drivers. Come back soon for more information on the latest distracted driving statistics and more on the “Arrive in Style” program!
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