Youth Driven Toyota Scion at the NAIAS

Toyota Camry dealer in st louisWeiss Toyota is excited to bring you this Toyota Scoin NAIAS news!  Be sure to visit Weiss today to experience the best St Louis used car Toyota dealer.

Toyota is proud to display it’s youth driven Scion brand at the North American International Auto Show in Detroit starting January 14th.  The Scion display will be filled with visual displays and the latest in interactive technologies.

Guests will experience a 360 degree interactive environment once in the exhibit.  Each model will have it’s own interactive counter complete with vehicle information, brand culture imagery, and Scion art.  There will also be a live social media new feed featured on a large LED video display for those interested in keeping up with Scion’s Twitter and Instagram activity.

Of the 10 Toyota Scions on display, the 2013 Scion FR-S compact rear-wheel drive sports car will be center stage.  The ultra-sporty FR-S made it’s debut at last year’s show and has since earned numerous awards, rave reviews, and international accolades.

Scion Offers 5 Distinctive Models.  The models include:

• xD Urban Subcompact Five-Door
• xB Urban Utility vehicle
• tC Sports Coupe
• Premium Micro-Subcompact iQ
• FR-S Rear-Wheel Drive Sports Car

Scion also offers consumers a streamlined purchasing process with it’s Pure Price program.  The Pure Price program is described by Scion.com as, “Pure Price means that the dealer price you see posted – in an ad, on the dealer’s website, or on a menu display board in the dealership – is the price you will pay. This includes vehicles, accessories, and even finance and insurance products.”

According to the Toyota USA Newsroom:

“Interactivity is at the heart of this exhibit,” said Steve Hatanaka, auto shows and special events manager at Scion. “While our vehicles will be the main draw, we know that high-tech tools and features appeal to our brand’s age demographic, which is the youngest in the automotive industry.  The Scion exhibit was designed to appeal to and engage with this young audience.”

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